Guest in Residence, founded by Gigi Hadid, is a cashmere brand focused on creating timeless and luxurious 100?shmere pieces designed to be passed down through generations. The brand emphasizes premium craftsmanship and enduring design, aiming to reimagine classic knitwear for a modern audience. Their first store in Los Angeles, designed to feel like stepping into a creative friend's home, features rustic cabin-inspired fitting rooms, low-impact materials, and a curated collection of vintage and art pieces.